Last updated: July 2025
This privacy policy sets out how Gallery 3152 collects, uses, and protects your personal information. We are committed to ensuring your privacy is respected and your personal data is handled in line with UK data protection law.
1. Who We Are
Gallery 3152
24–26 Regent Place
Birmingham
England
B1 3NJ
Email: info@gallery3152.com
If you have any questions about this privacy policy or how we handle your data, please contact us using the details above.
2. What Information We Collect and Why
We collect personal data from clients, subscribers, and visitors to our website. This includes:
| Data Collected | Purpose |
|---|---|
| Name and contact details | To communicate with you about exhibitions, events, or updates |
| Email address (newsletter) | To send you updates and promotional content (with consent) |
| Technical/browser information | To improve website experience and analyse usage |
We only collect personal information where we have a legal basis to do so, as explained below.
3. Legal Bases for Using Your Data
Under the UK GDPR, we rely on the following lawful bases:
- Consent – when you give us permission to use your data (e.g. subscribing to our mailing list)
- Legitimate interests – for purposes such as improving our website and services
You have the right to withdraw your consent at any time. To do this, please contact us using the details above.
4. Your Data Protection Rights
You have rights under UK data protection law, including:
- Right of access – to ask for copies of your personal data
- Right to rectification – to correct inaccurate or incomplete data
- Right to erasure – to ask us to delete your personal data
- Right to restrict processing – to limit how we use your data
- Right to object – to object to how we use your data
- Right to data portability – to receive your data in a portable format
- Right to withdraw consent – at any time
To make a request, email us at info@gallery3152.com. We’ll respond within one month.
5. Where We Get Personal Information From
We collect data directly from you when you:
- Contact us by email, phone, or in person
- Subscribe to our mailing list
- Visit our website and accept cookies
6. How Long We Keep Your Information
We keep your personal information for as long as necessary for the purposes we collected it. Our general retention periods are:
| Type of Data | Retention Period |
|---|---|
| Email enquiries | 12 months from last correspondence |
| Newsletter subscription | Until you unsubscribe or withdraw consent |
| Event or exhibition signups | 2 years from the date of the event |
| Website analytics and cookies | Up to 26 months (depending on the provider) |
For more information about retention, contact us at info@gallery3152.com.
7. Cookies and Tracking Technologies
We use cookies to improve your browsing experience and understand how users interact with our website.
Cookies We Use
| Service | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Analytics | _ga | Used to distinguish users | 2 years |
| Google Analytics | _ga_<container-id> | Persists session state | 2 years |
| Microsoft Clarity | CLID | Identifies first-time Clarity user | 1 year |
| Microsoft Clarity | ANONCHK | Used for MUID tracking between domains | 10 minutes |
| Microsoft Clarity | MR | Tracks users on Microsoft platforms | 7 days |
| Microsoft Clarity | MUID | Identifies unique users | 1 year |
| MailerLite | ml_guid | Identifies subscribers and engagement | 1 year |
| MailerLite | ml_subscriber | Tracks visits from MailerLite emails | 1 year |
You can manage or block cookies through your browser settings. Note that some features of our site may not function properly without certain cookies.
8. How to Complain
If you have concerns about our use of your personal data, please contact us first at info@gallery3152.com.
If you’re not satisfied with our response, you can raise a complaint with the Information Commissioner’s Office (ICO):
ICO Contact Details:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
9. Updates to This Policy
We may update this privacy policy from time to time to reflect changes in law or how we operate. When we do, we’ll post the updated policy on our website with the new “last updated” date.